UNICEF UK employs over 300 people. Most are based in Stratford, London, and others work remotely across the UK.
We are governed by a Board of Trustees and led by a Chief Executive, Jon Sparkes, supported by an Executive Team.
Jon Sparkes, Chief Executive
Jon joined UNICEF UK as Chief Executive in January 2022 bringing considerable experience at an executive level across the charity sector. Prior to this, he held the role of Chief Executive of Crisis UK, the national charity for people facing homelessness, from 2014. Earlier in his career, he held the roles of Chief Operating Officer at UNICEF UK and Chief Executive at SCOPE, the national disability charity.
Jon has a strong background in leading Human Resources and Organisational Development in both the public and commercial sectors, including as Director of Organisational Development at NHS Cornwall and as Group Human Resources Director for the international technology and investment firm, the Generics Group, where he was a member of the operating board of the company when it listed on the London Stock Exchange in December 2000.
Jon also has wide-ranging non-executive experience in charities and social enterprises and has led and participated in several projects on behalf of governments, including, during his time at Crisis, as Chair of the Scottish Government’s Homelessness and Rough Sleeping Advisory Group, Chair of the Welsh Government’s Homelessness Action Group, and as a member of the UK Government’s Rough Sleeping Advisory Panel.
Anna Kettley, Deputy Executive Director of Advocacy, Programmes and Safeguarding
(Currently on Early Moments Leave)
Anna Kettley is our deputy executive director responsible for advocacy, programmes and safeguarding. Anna has been working in the charitable sector for nearly twenty years, specialising in the delivery of large-scale transformational programmes and innovative influencing strategies that drive social change on both a domestic and international level. Anna has a masters in voluntary sector management and is currently completing a second masters in climate change and international development. Prior to joining UNICEF UK Anna held senior roles at Save the Children and Place2Be.
Jillian Popkins, Interim Deputy Executive Director of Advocacy, Programmes and Safeguarding
Jillian Popkins is Interim Deputy Executive Director responsible for advocacy, programme and safeguarding. Jillian has worked globally for more than three decades in the international development and humanitarian sectors for the UK government, UNICEF and NGOs as a diplomat, adviser and leader.
She has led strategy, policy and programmes, with a focus on poverty, child rights, gender equality and social inclusion to increase impact. Before joining UNICEF UK, Jillian held senior positions with ActionAid UK, UNICEF China and the UK Department for International Development (DFID), where she set up Girl Effect Ethiopia, a joint venture with Nike Foundation to empower adolescent girls. Jillian recently finished her term as a Trustee for Action on Disability and Development (ADD) International and is a Trustee for the Baring Foundation.
Mohini Raichura-Brown, Deputy Executive Director of Partnerships & Philanthropy
Mohini Raichura-Brown is our deputy executive director responsible for raising high value income for UNICEF UK, from across teams including partnerships, philanthropy and Soccer Aid. With nearly 15 years of charitable sector experience, she has specialised in forming mutually beneficial, long-term and strategic partnerships with the private sector and high net worth individuals. Mohini is an active member of the third sector community, with a keen focus on equality, diversity and inclusion as well as social justice. Mohini is also currently a Trustee on the Board of the MS Society, a voluntary role.
Steven Waugh, CFO
Steven is a chartered accountant who has spent most of his career in the media, advertising and communications sector. He joined UNICEF UK from Accenture where he sold and integrated the independent innovation consultancy Happen. Prior to this he spent thirteen years within the global communications Group Omnicom Group Inc, starting in London as CFO of a group of digital media and integrated communications businesses. In 2011, he moved to South Africa and continued to work with Omnicom businesses taking on the TBWA South Africa CFO role. The role involved making acquisitions into the group – two in South Africa and two in Nigeria, establishing a best in class shared services function and a full finance system upgrade.
During his time in South Africa, he developed the future strategy for a non-profit organisation that provided low cost loans and business support to entrepreneurs that have been refused credit from established lenders, and set up two reading centres in schools.
UNICEF UK is governed by a Board of Trustees. The Board is responsible for overseeing that UNICEF UK is achieving its mission and strategic objectives and that it complies with legal requirements and charity regulations. The Board also appoints the Executive Director. Trustee roles are voluntary positions filled by open recruitment processes.
UNICEF UK’s Board is guided by the voluntary Charity Governance Code for larger charities, which is a tool to help charities and their trustees develop high standards of governance.
To find out about our Vice Presidents please click here.