Jimmy has been an Ambassador since 2005 after being introduced to UNICEF UK through his favourite football team Manchester United.
Football has been a running theme with Jimmy’s involvement with UNICEF UK and he has supported Soccer Aid since its inception in 2006, when he visited Zambia to see our work for children living with HIV and AIDS. Since then Soccer Aid for UNICEF has raised over £38 million for vulnerable children worldwide.
Jimmy travelled to see just how far this money goes, in a documentary for ITV (which aired in 2020). His journey took him to some of the hardest to reach children in the world, from the highest point on earth – Mount Everest – to the lowest point – the Dead Sea. Jimmy saw how Soccer Aid for UNICEF is changing children’s lives with simple and tangible help – shoes for children who don’t have any, teaching equipment for children whose school was destroyed in an earthquake, a football programme to help girls get an education, and vaccines to keep children happy and healthy.
James has travelled widely with UNICEF, raising awareness and vital funds to keep children safe. His first trip was to India in 2005 to see UNICEF UK funded education projects and he later travelled to Sudan to see our programmes rehabilitating child soldiers.
For Soccer Aid for UNICEF in 2008, he visited projects in Georgia to understand issues facing institutionalised children and for Soccer Aid for UNICEF in 2010 he saw UNICEF UK’s work in Guinea for children living with malaria.
In 2022 Jimmy became a Patron for our UNICEF Global Guardians programme. Global Guardians are our very special supporters who commit to make an annual donation of at least £5,000 in support of every child, for at least three years. They receive tailored updates, invitations to exclusive events and a personal contact to answer any questions they have about the work they are so generously supporting. Find out more.
We are working tirelessly to protect children everywhere, and give them hope for a happy future. We’re in communities, in refugee camps, wherever we’re needed, to provide education, psychosocial support and safe spaces for them to play and have some much-needed fun.
Join Jimmy in helping us reach more children. Make a donation today.