In 1998, Robbie Williams was introduced to Unicef UK by the late Ian Dury, himself a Unicef Special Representative, when they travelled together to Sri Lanka to see UNICEF’s work.
In 2001, the singer-songwriter became a Unicef UK Ambassador, and has continued to be a passionate supporter ever since – visiting UNICEF’s work on HIV and AIDS in Mozambique and South Africa, and fronting UNICEF’s ‘Unite for Children, Unite against AIDS’ campaign.
Robbie has visited several of UNICEF’s projects around the world. In 2010 Robbie travelled to Haiti to witness the aftermath of the earthquake, to make an appeal film for vital funds. In 2012, Robbie travelled to Mexico City to make a short film for the fourth Soccer Aid on how UNICEF is working with vulnerable children living in slums and on the streets.
In 2014 Robbie collaborated with David Beckham for the launch of UNICEF’s ‘Children in Danger’ campaign which aims to protect children from violence, disease, hunger and the chaos of war and disaster.
Robbie is also the mastermind behind Soccer Aid. The biennial football matches feature two teams of celebrities and football legends: England versus a World XI. They have raised millions of pounds to support UNICEF projects for children around the world.
UNICEF has since announced Soccer Aid as an annual event. In 2018, the match, and associated activity, raised a staggering total of £6.7 million.