Sir Roger Moore KBE

Goodwill Ambassador

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Sir Roger Moore is best known for playing James Bond and The Saint in the internationally successful film and TV shows.

One of Britain’s most famous actors, he was knighted by Her Majesty Queen Elizabeth II in 2003 for his services to charity.

Sir Roger was introduced to Unicef by the late Audrey Hepburn, who invited him to take part in an event alongside her. Since hearing her speak so passionately about Unicef’s work, Sir Roger and his wife, Lady Kristina Moore, have worked tirelessly to promote the welfare and rights of children worldwide.

Together, they have travelled all over the world to see Unicef’s work in action and Sir Roger has advocated with governments on the highest level.

Sir Roger has also been a regular supporter of Unicef’s corporate partnerships , supporting our Check Out For Children programme with Starwood Hotels in countries including Brazil, Mexico and Ethiopia. In 2010, Sir Roger and Lady Kristina visited Kazakhstan to support the Special Olympics and meet children living with disabilities.

In October 2012, Sir Roger acted as a celebrity auctioneer for a charity auction held on Global James Bond Day of Bond memorabilia which raised £723,600 for Unicef’s work for children. A month later, Sir Roger was presented with the first-ever Unicef UK Lifetime Achievement Award at a private pledge dinner. The first award of its kind, this Award will be named the Roger Moore Lifetime Achievement Award  from now on in celebration of Sir Roger’s tireless work for Unicef, both as a generous fundraiser and a global advocate for children’s rights.

Sir Roger has continued to work with Unicef in various fundraising and spokesperson roles towards helping the world’s children. He was a key representative at the Glasgow 2014 Commonwealth Games partnership, speaking of his many years as a Unicef Goodwill Ambassador.