Sir Roger Moore KBE

Goodwill Ambassador

Home > Our Celebrity supporters > Sir Roger Moore KBE, Goodwill Ambassador

We are heartbroken at the loss of our much-loved Goodwill Ambassador and dear friend, Sir Roger Moore.

Sir Roger, a dedicated and passionate advocate for children, was as well-known for his humanitarian work as he was for playing James Bond. He was knighted for his services to charity in 2003.

Sir Roger was introduced to UNICEF by Audrey Hepburn, and became a Goodwill Ambassador in 1991. In his time as an ambassador, he and his wife Lady Kristina Moore traveled all over the world to champion children’s rights and see UNICEF’s work in action.

Sir Roger meets children at a pre-school crèche in Accra, Ghana.

I’ve been an exceedingly lucky actor, and the luck of it all was that I was able to come and work for UNICEF. Working with UNICEF has taught me humility.

Sir Roger Moore, Unicef Goodwill Ambassador

You can help keep a child safe

Donate now

Sir Roger’s 26 years with UNICEF

Sir Roger’s first trip with UNICEF was to Central America in August 1991, where he visited projects in Costa Rica, El Salvador, Honduras, and Guatemala.

Sir Roger has supported our Check Out For Children partnership with Starwood Hotels since its launch more than 20 years ago, visiting programmes in Brazil, Mexico and Ethiopia to highlight the impact of donations made.

In 2012, Sir Roger hosted an auction of Bond memorabilia held on Global James Bond Day which raised £723,600 for UNICEF’s work for children. A month later he received the first-ever UNICEF UK Lifetime Achievement Award for his tireless work as a fundraiser and a global advocate for children’s rights.

The following year, Sir Roger visited UNICEF’s Supply Division in Copenhagen in the aftermath of the 2013 Philippines Typhoon. Sir Roger thanked UNICEF staff for their hard work and helped encourage donations following the emergency.

In 2014, he was a key representative at the Glasgow 2014 Commonwealth Games and spoke about his many years as a UNICEF Goodwill Ambassador.

Sir Roger Moore visits a UNICEF-supported children's home in Almaty, Kazakhstan.

Discover more about UNICEF's work