On International Women's Day, UNICEF and Chloé launch the Girls Forward campaign to promote young women education and empowerment

Home > Media Contacts and Press Releases > On International Women’s Day, UNICEF and Chloé launch the Girls Forward campaign to promote young women education and empowerment

7 March 2020 – As part of the three-year global partnership focused on gender equality, Chloé will contribute to UNICEF’s global ambition to reach 6.5 million young women with the necessary skills to develop digital and entrepreneurial skill-sets, allowing them to acquire independence, contribute to progress and participate actively in the labour force. This will be implemented through UNICEF’s programmes in countries such as Bolivia, Jordan, Morocco, Senegal and Tajikistan.

UNICEF is committed to accelerating progress for girls and young women – especially in bringing an end to all forms of violence and scaling up learning pathways for them to thrive in the future of work. “Tomorrow’s climate entrepreneur, artificial intelligence coder or science teacher is today’s diversity of adolescent girl strength. Valuing their skills and opportunities to discover who they can be is a guaranteed return of a bold vision for gender equality,” said Patty Alleman, UNICEF Senior Gender and Development Advisor.

Today, 1 in 3 girls is not enrolled in secondary school. “I should be in tenth grade by now but the last grade I passed was fifth” said 16-year-old Wa’ed. After having entered sixth grade in Syria, Wa’ed had to flee her home. She now lives in Azraq Refugee Camp, Jordan, where she takes lessons at a UNICEF-supported vocational training centre. 

Indeed, girls aged 10 to 14 spend 50% more time on household chores than boys of the same age. Investing in adolescent girls accelerates progress for all – for themselves, for their families and for countries: women with secondary education may expect to earn almost twice more than those with no education. When girls have a chance to learn, to lean in a gender equality environment as part of a pipeline for high-value jobs and become CEOs of their own companies, they boost economic growth.

Chloé will support UNICEF in its global aim to provide 6.5 million girls with skills for employability, learning, personal empowerment and active citizenship, allowing them to excel in the labour force of tomorrow. This partnership echoes the spirit of Gaby Aghion, who founded Chloé in 1952 with one mission: give women freedom to dare to be themselves. With this goal, Chloé designed three cause-related products for the Girls Forward campaign (a bracelet, a necklace and a T-shirt). The sales of these products will allow fundraising for UNICEF’s programmes to promote gender equality. Girls Forward campaign will be supported by Lucy Boynton and Katie Holmes.


Notes to Editors:

*UNICEF does not endorse any company, brand, product or service.

Cause-related products will be available online at www.chloe.com and in Chloé’s boutiques in 6 different countries: France, Italy, Japan, Korea, the United Kingdom and the United States.


For more information, please contact:

Harsha Sharma, +44 20 7017 1773, HarshaS@unicef.org.uk

Unicef UK Media Team, 0207 375 6030, media@unicef.org.uk


About Unicef

Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK.

For more information please visit unicef.org.uk

Follow UNICEF UK on TwitterFacebook and YouTube.


About Chloé

Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. As a Parisienne who grew up in Egypt, she possessed a bohemian spirit that rejected the stiff formality of the time. She used the savoir-faire of haute couture, twisting it to create a modern and youthful attitude. Through the creation of soft, body-conscious clothes from fine, contemporary fabrics, ‘luxury prêt-à-porter’ was born. Today, under the creative direction of Natacha Ramsay-Levi, Chloé continues to stand for six enduring values: natural femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace.

Follow Chloé on Instagram and Chloe.com