5 March 2020 – Pandora has joined forces with UNICEF to support girls and young women with the resources to empower them to make their own choices and achieve their dreams. Under the Charms for change initiative, Pandora is launching a new limited edition charm to support UNICEF’s work to empower young voices and promote gender equality.
Being empowered to make healthy, positive life choices is key to the ability of young women to become agents of change, as individuals and within their families and communities. For International Women’s Day, Pandora has created a limited edition Pandora for UNICEF We Can Do Anything charm that symbolises support from girl-to-girl and woman-to-woman
as a part of the Charms for change initiative.
The world is home to 600 million adolescent girls aged 10-19. One in six of these girls are not in secondary school. Equipped with the right resources, opportunities, an enabling environment and the chance to learn, they can have the chance to fulfil their potential.
The Pandora for UNICEF We Can Do Anything charm is a call for unity. Designed with self-awareness, exploring values and building self-confidence in mind, the sterling silver design is detailed with “The power is in me” and “We can do anything” in tonal blue man-made crystals and cubic zirconia. Designed to fit our Pandora Moments bracelets and bangles — a collectable jewellery concept made for storytelling and styling to express personality and passions — the design recognises the fact that together we hold the power to effect positive change.
Launching globally in stores and online on 5 March and available for a limited period, the release of the Pandora for UNICEF We Can Do Anything charm links to International Women’s Day on 8 March, but the meaning and message behind it go beyond the day itself. Between 5 March and 30 April 2020, Pandora will donate €15 of the purchase price of
each charm sold to UNICEF.
Join the conversation and support #PandoraForUNICEF with #CharmsForChange
The limited edition Pandora for UNICEF We Can Do Anything charm retails for €49 in Pandora stores worldwide and at pandora.net from 5 March 2020 until 30 April 2020, subject
Notes to editors:
For more information, please contact:
Harsha Sharma, +44 20 7017 1773, HarshaS@unicef.org.uk
Unicef UK Media Team, 0207 375 6030, firstname.lastname@example.org
Unicef is the world’s leading organisation for children, promoting the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK.
For more information please visit unicef.org.uk
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries on six continents through around 7,400 points of sale, including more than 2,700 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs around 26,000 people worldwide of whom more than 11,500 are located in Thailand, where the company manufactures its jewellery. Pandora is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2018, Pandora’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).