Unicef NEXTGen London Doubles Fundraising Total to £2m
Doubling of figure in less than one year represents significant scale up of Unicef NEXTGen fundraising model
15 March 2018 – Today, Unicef Next Generation London, an innovative fundraising group based in the capital, announces it has raised more than £2 million for Unicef, supporting their vital work for the children of Syria. Having surpassed £1m raised since the group’s 2014 inception in June 2017, the doubling of this figure in less than one year represents a significant scaling up of the Unicef NEXTGen fundraising model.
Unicef NEXTGen London is a community that incubates members’ creative and unique ideas to fundraise, advocate, and educate their community. Alongside full time careers, they also provide skills and pro bono consulting in support of Unicef’s work in Syria and the region.
The incredible total raised by the group – set up in 2014 by Layla Yarjani and Hortense Decaux, who now lead the initiative across Europe – is the result of a series of diverse fundraising events and initiatives, including the highly-successful #CookForSyria and MIGRATE campaigns.
On surpassing the two million pound mark, Unicef NEXTGen London co-chairs Linda Blank and Noura Al-Maashouq, said: “On behalf of the Unicef NEXTGen London community, we’re so proud to announce that we’ve raised more than £2 million for Unicef, supporting their work for Syrian children. With the conflict in its seventh year, we are infinitely grateful for our community’s commitment and boundless generosity. We will continue to create innovative and impactful opportunities to fundraise and advocate to ensure the children of Syria grow up in safety and with dignity.”
The money raised has supported Unicef’s vital work for the children of Syria who, after seven years of war, still face violence, displacement, disease and starvation every day. Unicef teams are working around the clock to provide families in desperate need with life-saving food and clean water, health care, psychosocial programmes, and to help children get an education.
Mike Penrose, Unicef UK Executive Director, said: “Due to their passion, determination and creativity, the Unicef NEXTGen London team should be immensely proud of reaching the £2m milestone. Doubling the £1m figure in less than a year is a testament to their hard work and commitment, as well as to the innovative fundraising model they have established. The funds will have a huge impact in the lives of Syrian children who are still facing danger every day after seven years of war”.
NEXTGen London members have been also been involved in Unicef’s campaigning for the children of Syria and, through their networks, have donated their consultancy services to Unicef UK.
To find out more about Unicef Next Generation London, including how you can get involved, visit nextgenlondon.com
—ENDS—
For more information please contact:
Unicef UK Media Team, 0207 375 6030, [email protected]
Follow Unicef Next Generation on social media:
@NextGenLondon
@CookForSyria
About Unicef NEXTGen London
- 9 Pro-bono strategy consulting projects secured through NEXTGen for Unicef (Accenture and The Boston Consulting Group)
- 25 Young leaders in Europe advocating, fundraising, working to reach children
- More than 5,000 social posts
- 1 pop-up restaurant and more than100 supper clubs
- 60+ events and initiatives
- 3,000 + Community in London
- More than 25,000 #CookForSyria cookbooks sold
About Unicef
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk