Shereen Fisher, Baby Friendly Initiative Programme Director at the UK Committee for UNICEF (UNICEF UK), said: 

“No family should have to struggle to afford the formula their baby needs. At a time when the cost-of-living crisis has left many families struggling to make ends meet, parents deserve clear, honest information and fair pricing, not confusion and unnecessary costs.

“Today’s CMA report provides comprehensive analysis and clear recommendations around the unaffordable prices of infant formula and the impact this has on parents and their babies.

“We commend the proposed recommendations to Government to standardise infant formula packaging, enhance information for parents on the nutritional equivalence of all infant formula, as well as the extension of the advertising ban.

“To help protect the most vulnerable babies, we would like to see the recommendations to Government go even further to include a price cap on infant formula which we believe is essential to protect families in the long term from unjustified price increases. This action would provide a robust and sustainable solution for families struggling to afford infant formula and provide equitable, effective and long-term relief.”

ENDS

Notes to editors:

For more information, please contact:

Unicef UK Media Team, 0207 375 6030, [email protected]

About UNICEF

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.

The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. We also promote and protect children’s rights in the UK and internationally. We are a UK charity, entirely funded by supporters.

United Kingdom Committee for UNICEF (UNICEF UK), Registered Charity No. 1072612 (England & Wales), SC043677 (Scotland).

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