Brendan Cole Swaps Dancing Shoes for Football Boots for ITV Debut in Soccer Aid for Unicef
Brendan Cole Swaps Dancing Shoes for Football Boots as he Prepares for ITV Debut in Soccer Aid for Unicef Match at Old Trafford in June
Download Brendan Cole VTs and High-Res Imagery here
Former Strictly Come Dancing star Brendan Cole joins Soccer Aid World XI
Tickets for match on sale now. Visit com/socceraid or call 0161 444 2018
Soccer Aid for Unicef will be broadcast exclusively on ITV
27th March 2018 – Brendan Cole, former Strictly Come Dancing professional dancer and TV personality, has today announced he will be taking part in this year’s eagerly anticipated Soccer Aid for Unicef match on ITV.
Following weeks of speculation regarding his next venture, Brendan finally put the rumours to bed today by unveiling his next project will mean a change in discipline. As he prepares to foxtrot his way down the wing, and turn the Theatre of Dreams football pitch into his biggest dancefloor yet, Brendan will join Usain Bolt’s Soccer Aid World XI, who will take on Robbie’s England at Old Trafford on Sunday 10th June.
Brendan Cole, Soccer Aid World XI said: “As soon as the curtain fell on my Strictly career, I knew my next move had to be Soccer Aid for Unicef. For years, I have been a massive fan of the match and have always watched the game in between performances. To be able to finally announce that I will be swapping my dancing shoes for football boots this summer feels incredible. What’s bigger than the nation’s love of dancing? The nation’s love of the beautiful game, of course – and I’m aiming for tens across the board”.
Over the coming weeks, the England vs. Soccer Aid World XI rivalry is set to intensify further, with some of football’s biggest legends and celebrities set to join fellow A-listers Usain Bolt, Sir Mo Farah, Robbie Williams, Gordon Ramsay, Clarence Seedorf, Robert Pirès and now Brendan Cole, in what is setting up to be a game like no other.
The international friendly match will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins. Tickets are on sale now and the game will be broadcast live on ITV. Kick-off scheduled for 20:00 BST.
Soccer Aid for Unicef is the original England vs. Soccer Aid World XI charity match. It was launched and co-founded in 2006 by Unicef UK Ambassador Robbie Williams and Jonathan Wilkes, and has previously featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan, plus footballing royalty including Maradona, Zinedine Zidane, Luis Figo and Ronaldinho. Soccer Aid for Unicef 2018 is set to be bigger and better than ever.
Unicef, the world’s leading organisation for children, has joined forces with ITV to make the pro-celebrity football match bigger and better than ever, with more potential to raise money and vital support for children in danger. Soccer Aid for Unicef is produced by Initial, part of Endemol Shine UK, for ITV.
100% of all public donations to Soccer Aid for Unicef will go towards supporting the vital work protecting children in the UK and globally. The money raised through profits from ticket sales and viewer donations during the match will add to the incredible £24 million that has already been raised through Soccer Aid over the last 12 years.
Swiss watchmaker Hublot and Global Sports Brand PUMA are Official Soccer Aid World XI Partners, with both brands acting as kit sponsors for the Soccer Aid World XI team.
Tickets for the Soccer Aid for Unicef football match on Sunday 10th June 2018 at Old Trafford are available now at www.manutd.com/socceraid or by calling 0161 444 2018 with tickets priced between £10 and £50.
Visit socceraid.org.uk to find out more and follow @SoccerAid on Twitter and Instagram, ‘Soccer Aid’ on Facebook and use the hashtag #SoccerAid for regular player and match updates.
ENDS
Notes to editors:
For more information on Soccer Aid for Unicef please call 0207 375 6030 or email [email protected]
- For Brendan Cole films and high res images please click here.
To buy tickets for Soccer Aid for Unicef match at Old Trafford on Sunday 10th June 2018, please visit www.manutd.com/socceraid or call 0161 444 2018. Calls will be charged at your local rate.
Ticket prices range from £20 to £50 for adults, with under 16’s priced at £10 and over 65’s half price on all seats. Hospitality packages also available.
About Soccer Aid Productions Limited
The multi-stakeholder project of Soccer Aid for Unicef will be run by newly-formed Soccer Aid Productions, a collaboration between Unicef UK and Triple S Events part of the Triple S Sports & Entertainment Group.
About ITV Responsibility
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub. For more information please visit itvplc.com.
ITV’s social purpose is to use its influence on popular culture to create positive change. Our on-screen social cause strategy is focussed on health and wellbeing, to inspire, engage and empower people to make a difference to their own and other people’s health. For more information please visit itvresponsibility.com.
About Initial
Initial is one of the UK’s leading entertainment content creators and producers. Part of Endemol Shine UK, the UK’s largest television production group, Initial is behind hit shows such as Big Brother, Tenable and Total Wipeout. Initial has been the producer of Soccer Aid since its inception in 2006 and has produced all 6 events for ITV.
About Hublot
Hublot, the Swiss luxury watchmaker, is to be the official timekeeper of the Soccer Aid for Unicef match at Old Trafford on 10th June. From in-house watch complications, including award-winning minute repeaters and tourbillons, to revolutionary materials such as patented and scratch resistant Magic Gold, colored Texalium carbon fiber, and transparent sapphire cases to world class collaborations such as Ferrari, FIFA™ World Cup, UEFA Champions League and Europa LeagueTM, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. On a commercial level, the network of stores currently stands at more than 80 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza, Frankfurt, Zermatt…). For more information, visit www.hublot.com
About PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com