UNICEF To Takeover Two Brighton & Hove Albion Football Club Matches
Thursday 27 March 2025: UNICEF, the world’s leading child rights organisation, is set to host ‘takeovers’ at two upcoming Brighton & Hove Albion Football Club (BHAFC) matches with their partnership which aims to use the power of football for good and strengthen UNICEF’s efforts to build a world where every child is happy, healthy, and safe.
Fans attending Brighton & Hove Albion’s matches in the WSL v Manchester City on March 30, and in the Premier League v Aston Villa on April 2, will be able join the Club in helping UNICEF ensure that children around the world can access a quality education and health care, adequate nutrition, and are safe and protected from harm.
As well as showcasing a special film at half time to highlight the work the partnership supports, players will be wearing a special warm-up t-shirt dedicated ‘for every child’ and fans will also be able to donate via QR codes around the stadiums and show their support by choosing from a unique selection of BHAFC and UNICEF face painting and temporary tattoo designs.
Mohini Raichura-Brown, Chief Partnerships Officer at UNICEF UK, said:
“We’re hugely grateful to Brighton & Hove Albion Football Club for letting us takeover two of their matches to bring our partnership to life.
“Fans attending the matches will have a unique opportunity to support UNICEF in its mission to transform the lives of the world’s most vulnerable children. With global crises like conflict, disease and climate change increasingly endangering the lives of children worldwide, the need has never been greater.”
Paul Barber OBE, Chief Executive and Deputy Chairman at BHAFC, said:
“We’re incredibly proud of our partnership with UNICEF and the difference it is making to children and their families around the world.
“It’s a real privilege to be supporting an organization that we share so many core values with and we hope that our fans will join us and show their support for UNICEF too, in whatever way they can.”
With the three-year partnership, launched in 2024, Brighton & Hove Albion Football Club is making a significant donation to the children’s agency to help them deliver vital aid and resources, wherever and whenever the need is greatest.
Brighton & Hove Albion Football Club and UNICEF’s strategic alliance also marks the start of a long-term initiative to combine Albion’s footballing expertise with UNICEF’s leading voice on child rights. Together, they are creating an advisory toolkit to improve and amplify best practices in sports coaching for children.
-ENDS-
Notes to editors:
*UNICEF does not endorse any brand, company, product or service.
For more information, please contact UNICEF UK Media Team at [email protected] or 0208 375 6030, or the club media team at Brighton & Hove Albion Football Club at [email protected]
About Brighton & Hove Football Club
Brighton & Hove Albion are an English Premier League and Women’s Super League football club, based in the south-east county of East Sussex. Founded in 1901 the club, played at the Goldstone Ground until 1997. The club nearly crashed out of the Football League and out of business as well, as then owners sold the stadium with nowhere to go. Supporters rallied to save the club and bring the club back from exile to the Withdean Stadium.
Chairman Tony Bloom has led the club since 2009, and has overseen a prolonged period of sustained progress and success.
In 2011 Brighton moved to the state-of-the-art American Express Stadium. The club was promoted to the Premier League for the first time in 2017, and in 2022 qualified for European competition for the first time.
The club has an award-winning charitable Foundation changing lives across Brighton, Hove and Sussex; strong connections with the fan base and community it represents; while the club also has key core values to create a strong culture to promote equality, diversity and inclusivity amongst its playing squads and staff base.
For more information visit brightonandhovealbion.com.
About UNICEF
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. We also promote and protect children’s rights in the UK and internationally. We are a UK charity, entirely funded by supporters.
United Kingdom Committee for UNICEF (UNICEF UK), Registered Charity No. 1072612 (England & Wales), SC043677 (Scotland).
For more information visit unicef.org.uk. Follow UNICEF UK on Twitter, LinkedIn, Facebook and YouTube.