Children wash their hands at a new Unicef-supported washroom in Uganda. Unicef/2014/Vassie

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Spread the word

Now you’ve decided to get involved and fundraise, you’ll need to start spreading the word about what you’re doing to raise money through your social media and contacting your local media.

UNICEF is supported entirely by your donations so the more people who know about your fundraising, the more you could raise to help make a lasting difference for children worldwide.

Use social media

You can use social media to promote your event, let people know why you’re fundraising for UNICEF and boost your donations.

Top tips

  • Type @UNICEF UK in your Facebook posts (you’ll need to ‘like’ us first).
  • Type +UNICEF UK in your Google+ posts.
  • Type #TeamUNICEF on Twitter.
  • Use photographs and videos to tell your fundraising story, show people how much effort you are putting into your fundraising and remind them to sponsor you.
  • Tag other people, especially on Facebook, Twitter and Google+ to spread your message even further.

Make sure you’re getting the most out of Facebook, Twitter Instagram and blogging by downloading our social media pack below.

Fundraising for UNICEF: Social media pack


Contact your local newspaper or radio station

In your press release remember to:

  • Include the most important information in the first paragraphs: when, who, where, what and why
  • Quote the person taking part
  • Give further details
  • Include examples of how fundraising for UNICEF makes a lasting difference to children
  • Include the link to your UNICEF UK online fundraising page
  • Include pictures from your fundraising activity or preparations, if contacting a newspaper
  • Ask if they would be interested in sending a photographer or reporter, if you have yet to do your challenge.

We have an press release template for you to try, which you can download below. Make sure you address your press release to the right person – contact the news desk to get their details. After the event tell the news desks about all your hard work and how much money you raised.

Fundraising for UNICEF: Press release template


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