There are a variety of ways in which companies can work with Unicef:

Corporate donations

Many companies, or their charitable foundations, choose to make a straight forward donation. Unicef works closely with our partners to decide where the money goes and offers reporting to ensure you can be clear about the huge difference your donation has made to children. We can also work with you to make your support known to priority audiences; such as employees.

Employee fundraising

We can advise you on best practice, logistics regarding donations raised and how you can use your employees’ activities to benefit your strategic business objectives. We have a great deal of expertise in corporate partnerships and are proud to accept significant donations from employees, raised through fun and innovative fundraising activities. We have a host of ideas on what works best in different company and business structures, in addition to offering great relationship management. We support employees by providing strong case studies, pictures and other materials that will help employee groups to feel motivated, engaged and enthused by their actions for children. In some cases the money raised is then matched by the company as an extra incentive.

Customer Engagement

A simple, yet effective way to work with Unicef while also effectively communicating the quality of your brand values to your customers. We can work with you to create fundraising opportunities to engage customers in a campaign, create data capture opportunities, round-up mechanisms and communicate your business principles as a good corporate citizen. An example is Starwood Hotels & Resorts' Check out for Children programme which is raising valuable funds for Unicef’s immunisation work. Every guest has the opportunity to support Unicef's work through the addition of US $1 (or equivalent in another currency) to their bill. Guests can choose not to donate or to donate a larger amount if they wish.

Cause-related marketing

The key to success is finding a succinct marketing message that targets your customers in a way that benefits them, your business and Unicef. We have a great deal of experience to share around how to set up a successful business campaign, mitigate risk and drive positive media coverage. Several of our corporate partners have donated a percentage of sales of a specific product to support Unicef programmes. For example, Pampers and Fairy produced special Unicef packs featuring a '1 Pack = 1 Life-Saving Vaccine' logo. For every product purchased, parent company Procter & Gamble donated the cost of one tetanus vaccine to Unicef, to help protect a mother and baby in need.

 
Ways to support us - corporate donating, fundraising and more. © Unicef UK/Brazil 2009/ Hugh Mehta
BT employees trek through the Da Boccaina National Park in Brazil to raise over £40,000 for Unicef's work for young people in Brazil.© Unicef UK/Brazil 2009/ Hugh Mehta

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